User Interface Design and branding of a running app, that combines the running sport with a motivating coin system, a reward shop and an inspiring in-app community.
APP DESIGN / BRANDING
Runward
Provided Services
What we did.
The Runward project was about exploration on innovative running app concepts and I think the outcome is great!
– NIKLAS L. (FOUNDER, LUTHER STUDIO)
Appdesign
Concepting, designing and testing the user interface of the Runward app.
Branding
Designing a brand around the running app, that is fitting to its approach.
Branding.
The brands logo is visualizing a dynamic „R“ combined with a coin symbolizing the innovative reward coin-system. The color is an engaging and attention-grabbing red and the font is a modern sans-serif.
UI Concept.
After analysis of existing running apps, a concept was developed, that aims to improve athletic performance with a motivating coin system, daily challenges and an inspiring community. Wireframes, Styleguides and the navigation structure were part of the concept.
Runward
UI design.
The final UI consistet of more than 15 screens with a great user experience and engaging design. Illustrative onbarding, structured presented data, a community system and the coin reward shop shaped the amazing Runward experience.
