Niklas Luther

Hey! I'm Niklas Luther, a product designer building high-retention consumer apps.

Currently Senior Product Designer at Appinio, Freelancer with 100+ shipped projects and Product Advisor for Pioneers Club startups. Working remotely from southern Germany.

I'm passionate about building consumer apps with outstanding retention and engagement. Products that take App Store charts by storm. Where every design decision is driven by data and product psychology. These apps blend gamification with social mechanics, and quickly turn into users' daily habits.

Above all, these products obsess over craft: Intuitive user flows, where every detail optimized through an A/B tests. Motion design that leaves users with wow-moments. Or AI-powered experiences that feel truly magical.

Product Design
Product Strategy
Product Psychology
Data Analytics
Design Systems
UX Research
Data Analytics
Design Systems
UX Research
Prototyping
Motion Design
Brand Design

7+ Years Experience

Startup Product Advisor, Pioneers Club
2025 – Today

Senior Product Designer, Appinio
2025 – Today
Product Designer, Appinio
2023 – 2025
Product Design Master Student, Appinio
2022 – 2023

M. A. Interactive Media Systems, TH Augsburg

2021 – 2023

Freelancing, Luther Studio
2020 – Today

Design Intern, Zeroseven Design Studios
2019 – 2020

B. A. Digital Media, TH Ulm

2017 – 2021