Earn $5 in the blink of an eye
Cash For You was a side-project of the market research company Appinio to reach a broader audience beyond the community-focused main app. The goal was to gain market share in the space of money-making apps and target users who value one thing above all – earning cash, fast.
As the lead product designer, I took Cash For You from idea to launch. The result was an app with a lean yet engaging UI, frictionless UX, and a product strategy around high scalability, minimal maintenance, great user retention, and strong organic growth.
Multiple Ways to Earn: Surveys, Ads, and Games
Cash For You integrates directly with trusted survey and offerwall providers to deliver high-paying, reliable earning opportunities. From answering surveys to watching short ads or playing games, each task is carefully selected for fast completion, strong conversion, and a smooth user experience.
Payout Experience: Designed for Trust, Built for Scale
Trust, speed, and payout variety are key to keeping users happy in a money-making app. That’s why Cash For You integrates with a trusted third-party provider, offering 50+ gift cards from top brands – plus the option to cash out directly. This setup builds user satisfaction while keeping internal maintenance and support efforts low.
Built for Virality: A Win-Win Referral System
Invited users get a welcome bonus, while inviters earn a lifelong piece of the cake – 10% of whatever their friends, family, or followers earn. Backed by these strong psychological and monetary incentives, a frictionless invitation flow, and gamified invitation stats, the system drove high organic growth and kept acquisition costs low. Inviters and invitees also showed higher retention than other users.
Design System: Enabling Speed and Scalability
A solid design system covering color, typography, motion, and UI components ensured a consistent experience across platforms and devices. The system made handoff effortless, strengthened design-dev collaboration, and enabled faster iteration, theming, and feature expansion.
Notifications that Work: Smart Pushes Keep Users Coming Back
Prompting users to enable push notifications at just the right moment results in high opt-in rates. Once enabled, timely alerts about new surveys and referral earnings keep users engaged and drive both retention and reactivation.